With their aesthetic design, wine labels tell the story of the drink, which is often impressive and includes small but essential details. And while a sommelier can taste the delicate nuances of wine and describe them in words, the labels depict them with the rich means of design and printing. Shapes, colors, symbols, drawings, and relief are combined on the label and the packaging to express the multi-layered character and taste of the wine. Also the opposite happens - minimalistic style is preferred for the label to emphasize on the sophistication of the drink.

The effects and texture of the labels can express the complex taste, aroma and origin of the wine. And a harmonious combination with the curves and transparency of the bottle contributes to the elegance of the final look. Thus, the wine label manages to fit in and complement in a pleasant way the adopted rules for the consumption of the beverage, while considering all the requirements for the correct commercial communication of alcoholic beverages.

Labels have many different applications and can be used at different stages of production for providing relevant information. Depending on the requirements, the labels must combine several characteristics: the design must meet all the needs of both the product and the customer; the information must comply with the legal and regulatory requirements; the materials should be selected according to the purpose and conditions.

Labels for glass 

Labels for glass wine bottles are often distinguished by selecting very high-quality materials. On the one hand, the texture, thickness, and density of the material (media) affect the overall feeling of the product. On the other hand, many types of wine can be stored for a long time in glass bottles under specific conditions, which creates the need for high label durability.

Regardless of whether the labels for storing wine in glass bottles and at the time of sale are the same, they must be strong, tightly adhered with high-quality glue and keep the necessary information about the drink for whenever it’s needed. Finally, the visual combination of the glass surface and the skillfully crafted label can create a wonderful appearance of the product.

Labels for plastic

When producers use plastic bottles for wine distribution, they can often achieve an interesting shape of the bottle. In these cases, the contour and the location of the label can complement the appearance and make it more interesting. Great visual results can also be achieved by combining the colors chosen for the label, the bottle color and the drink’s hue.

Using different media and selecting impressive finishing effects, will make the labels beautiful and attractive. The properly selected glue will assure they will remain tightly glued even in unfavorable conditions. At Rotoprint we have lots of experience in printing wine labels for plastic bottles.

Box labels

The boxes for delivery, distribution, and storage of bottles of wine come in various sizes according to their purpose. They are dominated by functionality, so the material from which they are made has its own specific characteristics. The labels on wine cartons need to be in line with these characteristics to serve their function. Their purpose is much more informative than aesthetic. 

Small or large text, symbols, barcodes - labels for gluing on cartons may have different elements, tailored to the transport, legal and other requirements. However, it’s possible for the box to have an aesthetic function, for example in gift sets. The possibilities for achieving a spectacular look are great, including for short runs.

When you contact Rotoprint, you are talking to real people who will do everything possible to make you feel confident in your choice and to provide you with the quality and speed you need. We have experienced specialists and innovative technologies at each stage of the label creation process to provide you with the necessary information.

At the same time, all our processes are seamlessly connected and consistent. Our part is only to provide the specifications and parameters of your label. We will create it according to them and guide you through the approval process online. Then we will produce your labels and deliver them at your door.

Rotoprint offers flexibility and can take orders for labels of each stage of their production. For example, if you are working with a designer, you can contact us to prepare the files and print and finish your labels.