W i n e i n d u s t r y

Print for wine products

With their aesthetic design, wine labels tell the story of the drink, which is often impressive and includes small but essential details. And while a sommelier can taste the delicate nuances of wine and describe them in words, the labels depict them with the rich means of design and printing. Shapes, colors, symbols, drawings, and relief are combined on the label and the packaging to express the multi-layered character and taste of the wine. Also the opposite happens - minimalistic style is preferred for the label to emphasize on the sophistication of the drink.

The effects and texture of the labels can express the complex taste, aroma and origin of the wine. And a harmonious combination with the curves and transparency of the bottle contributes to the elegance of the final look. Thus, the wine label manages to fit in and complement in a pleasant way the adopted rules for the consumption of the beverage, while considering all the requirements for the correct commercial communication of alcoholic beverages.

More on labels for the wine industry

Wine production really deserves its beautiful labels, many of which are a real feast for the senses. Silent, shining, and special wines; sparkling, liqueur and flavored; strawberry, apple, organic - and countless other types of wine produced in regions with different histories, conditions and traditions, specific terroir, and unique grape varieties, deserve labels to reveal their rich nature. This is done through the language of colors, shapes, symbols, effects, through the pleasant to the touch texture, combined appropriately with the shape of the bottle.

To achieve this effect, it is important for designers to have rich means of expression. What gives freedom to create beautiful visions on labels is the wide variety of printing techniques.

The more possibilities there are to produce labels, the more fully the designer can unleash his imagination and present the qualities of the product.

Of course, the physical characteristics of the labels are also important. The information on them must remain accessible and clearly readable long after they are glued. Proper storage of wine requires specific conditions such as temperature, humidity, and light, in which it is important that the media, adhesives, inks and other materials remain intact.

Rotoprint has a wide range of technological solutions that winemakers will appreciate. They are used to make labels that preserve the integrity and beauty and to properly express the taste of the wine, so that it is served according to all the rules of consumption.

Red wine labels

The style of red wine labels is extremely diverse. Sometimes they have a minimalistic design, containing only information about the product. Behind it lays high-quality paper with beautiful and vivid colors, and sometimes intricate, carefully selected symbols, expressing elegance and discreet luxury. 

For other types of red wine, the labels have complex layout and memorable ornaments, real works of art. There is a lot of information about the wine - the region where it originates, advantages of the variety, even the type of people who prefer it. The label is one of the most important means to tell the customers why your wines are superior and how they stand out.

White wine labels

Chardonnay, Sauvignon Blanc, Muscat, Traminer - the catalog of varieties is rich. Each white wine has its delicate light golden to amber color and unique taste. It's extracted from grapes and terroir with the skill of its creators. White wine labels emphasize the feeling created by its color and transparency. 

The selected typography and color combinations help to create the beautiful look of the product, which complements the aroma, multi-layered taste, and color of the wine. And because customers often choose first with their eyes, the task of the labels is to present the qualities of the drink with dignity, so that they feel which is the most suitable white wine for their taste.

Labels for rosé wine

Delicately painted in a subtle shade of pink to a rich, pleasing to the eye pink or copper-red hue, the rosé styles have a pleasant romantic look. The color is obtained with extreme care and careful timing - the juice of red grapes is separated from the skin before it makes the color too saturated. 

This precision, the delicate difference in shades and styles can perfectly find their expression in the appearance of the rosé as a final product. The labels that decorate the rosé bottle are distinguished with creatively crafted effects, beautiful colors, and elegant silhouette. They are corresponding with the dream spirit of the wine. In Rotoprint you will find a wide variety of printing effects, so you can choose the most suitable for the wine you produce.

Labels for organic wine

The emphasis on the origin of the wine can be complemented by another possible characteristic of the drink, namely its organic production. There are numerous organic wine varieties, and they are not uncommon in wine production and distribution.

Organic wine labels, as with other types, can rely on a minimalistic design that sends a message of high quality and attention to detail. As with other organic products, some organic wine producers rely on eye-catching, artistic labels and sometimes are even manifesting a sense of humor or emphasizing the origin of the product. By using modern biodegradable materials, the label can contribute to the overall environmental friendliness and complement the impression of the taste and aroma of the drink.

More labels for Wine Products that we can print:
  • Red wine labels
  • White wine labels
  • Rosé labels
  • Labels for sparkling wines
  • Labels for fruit wines
  • Labels for boutique wines
  • Labels for organic (bio) wines
  • Labels for gift, corporate, wedding wines
Technologies and options
  • Labels in different quantities - Rotoprint has a highly optimized printing process that allows us to print labels for single pieces through short and ultra short runs. We also have a technology park with conventional printing machines that allow us to print labels in medium and long runs without limitation of the application or finishing effects.

  • Labels with different finishing effects - Rotoprint can print labels in one or several colors. We can add multiple finishing effects in different combinations and sequences. Printing effects are used for a variety of purposes and can make a significant contribution to the final appearance of your products.

  • Great variety of label printing materials - Rotoprint has a wide variety of label printing materials and works with some of the most established suppliers of specialized materials.

  • High-tech label printing - Rotoprint has a variety of printing technologies, which makes our production extremely flexible. Depending on the design and application, we can offer you the best printing options, so that we can use the selected technology to the best of its capabilities.

Labels for various applications

Labels have many different applications and can be used at different stages of production for providing relevant information. Depending on the requirements, the labels must combine several characteristics: the design must meet all the needs of both the product and the customer; the information must comply with the legal and regulatory requirements; the materials should be selected according to the purpose and conditions.

Labels for glass 

Labels for glass wine bottles are often distinguished by selecting very high-quality materials. On the one hand, the texture, thickness, and density of the material (media) affect the overall feeling of the product. On the other hand, many types of wine can be stored for a long time in glass bottles under specific conditions, which creates the need for high label durability.

Regardless of whether the labels for storing wine in glass bottles and at the time of sale are the same, they must be strong, tightly adhered with high-quality glue and keep the necessary information about the drink for whenever it’s needed. Finally, the visual combination of the glass surface and the skillfully crafted label can create a wonderful appearance of the product.

Labels for plastic

When producers use plastic bottles for wine distribution, they can often achieve an interesting shape of the bottle. In these cases, the contour and the location of the label can complement the appearance and make it more interesting. Great visual results can also be achieved by combining the colors chosen for the label, the bottle color and the drink’s hue.

Using different media and selecting impressive finishing effects, will make the labels beautiful and attractive. The properly selected glue will assure they will remain tightly glued even in unfavorable conditions. At Rotoprint we have lots of experience in printing wine labels for plastic bottles.

Box labels

The boxes for delivery, distribution, and storage of bottles of wine come in various sizes according to their purpose. They are dominated by functionality, so the material from which they are made has its own specific characteristics. The labels on wine cartons need to be in line with these characteristics to serve their function. Their purpose is much more informative than aesthetic. 

Small or large text, symbols, barcodes - labels for gluing on cartons may have different elements, tailored to the transport, legal and other requirements. However, it’s possible for the box to have an aesthetic function, for example in gift sets. The possibilities for achieving a spectacular look are great, including for short runs.

More label applications for your product
  • Labels for glass bottles
  • Labels for plastic bottles
  • Labels for cardboard boxes
  • Box labels
  • Labels for secondary packaging
  • Labels for transport and logistics

Labels for your product

Rotoprint offers a wide variety of materials and types of labels for your product. Depending on the requirements, application and audience of your product, the label for it can be made from plain paper with basic look, to a luxury label on high-end material with many effects and a variety of colors. Rotoprint has a lot of experience in working with companies from various industries that have different processes of creating and ordering labels, used for a variety of products with different requirements.

Labels applicable to the wine industry
  • Paper labels
  • Structured and luxury paper labels
  • Foil labels
  • Metallized foil labels


When you contact Rotoprint, you are talking to real people who will do everything possible to make you feel confident in your choice and to provide you with the quality and speed you need. We have experienced specialists and innovative technologies at each stage of the label creation process to provide you with the necessary information.

At the same time, all our processes are seamlessly connected and consistent. Our part is only to provide the specifications and parameters of your label. We will create it according to them and guide you through the approval process online. Then we will produce your labels and deliver them at your door.

Rotoprint offers flexibility and can take orders for labels of each stage of their production. For example, if you are working with a designer, you can contact us to prepare the files and print and finish your labels.

Our services:
  • Consultation
  • Design
  • Prepress
  • Printing
  • Delivery
Why choose us?
Quality control of each step
  • Closed production cycle
  • Quality certifications
  • Extensive quality control systems
Short delivery time
  • Online ordering
  • Flexible, well optimized production process
  • Complete services for all your applications
Experienced team you can count on
  • Personal attitude
  • Industry knowledge
  • Many years of experience
  • Integration and understanding of your company's needs
Send your inquiry now!

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  • Office

    1505 Sofia, Bulgaria,
    Vasil Drumev 36

  • Printing House

    2129 Ravno Pole,
    Industrial district
    Тел.: +359 2 973 24 19; +359 2 973 24 48; +359 725 68777
    Факс.: +359 2 973 24 16; +359 725 68768
    Е-mail: sales@rotoprintbg.com;

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