Digital printing is gaining popularity due to its advantages. Many printers use small production machines for industrial printing, while at Rotoprint we invest in heavy duty production digital presses that are seamlessly integrated into our workflow and services.
Digital printing in Rotoprint
Rotoprint develops and invests significantly in the digitization of its production, both in software and equipment.
The printing house has the latest generation production digital press, which allows us to print very high-quality labels for various applications, including those with very high environmental requirements.
Digital printing allows us to be efficient in printing ultra-short and short runs. It also allow our customers to create designs with personalization or versioning.
Applications of the digital printing
Digital printing has several advantages that allow the technology to quickly enter print shops and to be very effective in several specific applications.
The first and obvious application is printing with variable data and information. Variable data can be diverse:
Numbering - each product has a different number, for tracking, marking limited editions or promotional games
Personalization - each product contains unique data - name, address, etc.
Variation - it can be implemented in many ways, for example, some of the products may have an image of a car, some of them may have an image of something else.
The second application in printing ultra-short run labels, usually for promotions, product mock-ups, start-up products and companies, and more.
Description of digital printing technology
Digital printing is a common term that includes many printing technologies. In practical terms the main differences in the different presses are:
the way the ink drop is formed
the way it is positioned on the printed material
the type of inks the machine uses, which determines how they are cured and fixed to the material
Unlike offset and flexographic presses, digital systems are much less capable and more closed in terms of changing ink types, and therefore have a narrower range of applications. Depending on the technology of the machine, it will be suitable for a certain application and not so suitable for another.
For example, UV inks are extremely good and after fixation become slightly glossy, which makes them very suitable for cosmetics labels, for example. At the same time, this type of ink does not hold up very well on uncoated papers because they are polymers and do not absorb into the paper.