If a person has just had lunch, he is unlikely to feel like shopping. The truth is that food products are usually bought by people who are hungry. That is why we often rush to the store. We want to get what we need without delay. We don't want to wander between products and take the time to compare them.

This is where the role of food labels comes in, showing what the jar, box, carton contains. They help in choosing the best product according to the requirements, needs and wishes. Soft bread, spicy sauces, fish fruits or chocolates - the labels give us a feeling that we can already taste them, so when it looks better the chance of selecting the product is bigger.

But above all, the label has the task of expressing the qualities of the products. With its help, customers with all kinds of requirements understand everything they need to make the best choice and remain satisfied.

The labels have a variety of applications and can be used at many stages of product manufacturing. Depending on the requirements, labels should combine several characteristics: the design should be tailored to all the needs of both the product and the customer; the information must comply with legal and regulatory requirements; materials should be selected according to the usage and storage conditions and application.

Labels for bottles, jars and other types of glass containers

One of the most common ways to store food - including at home - is in glass containers. That is why the labels on jars and bottles enjoy a huge variety of designs, placement on the material, combinations with the color of the glass and the food product. Rotoprint can assist you in printing self-adhesive labels designed for glass surfaces, taking into account the specifics of your product and the level of customization you are looking for.

Labels for metal and canned food

And where do you hide your supply of canned goods? Cold and damp basements are often a place for their long storage. It turns out that self-adhesive and wrap-around can labels serve not only on the grocery store shelf, but also in our own little warehouses. Therefore, the good appearance of the labels and the readability of the data on them must be preserved for a long time. For this purpose, sticking the labels on a metal surface has its own specifics such as the composition of the adhesive, the suitability of the paper (or other types of printing media) of the labels, as well as an ink that retains its vivid colors even in a moist and cold environment.

Labels for direct food contact

Labels that adhere directly to food products have been used for a long time. Recently, they have also received a more specific distribution due to environmental trends to reduce the packaging used, leaving only the labels stuck on the surface of the product. The requirements for their qualities are particularly high. Due to the direct food contact, they must be safe for the health, maintain their integrity under various conditions such as moisture and cold, and at the same time to remain clearly visible throughout the product’s shelf life. 

When you contact Rotoprint, you are talking to real people who will do everything possible to make you feel confident in your choice and to provide you with the quality and speed you need. We have experienced specialists and innovative technologies at each stage of the label creation process to provide you with the necessary information.

At the same time, all our processes are seamlessly connected and consistent. Your part is only to provide the specifications and parameters of your label. We will create it according to them and guide you through the approval process online. Then we will produce your labels and deliver them at your door.

Rotoprint offers flexibility and can take orders for labels of each stage of their production. For example, if you are working with a designer, you can contact us to prepare the files and print and finish your labels.