F o o d i n d u s t r y

Printing for food products

If a person has just had lunch, he is unlikely to feel like shopping. The truth is that food products are usually bought by people who are hungry. That is why we often rush to the store. We want to get what we need without delay. We don't want to wander between products and take the time to compare them.

This is where the role of food labels comes in, showing what the jar, box, carton contains. They help in choosing the best product according to the requirements, needs and wishes. Soft bread, spicy sauces, fish fruits or chocolates - the labels give us a feeling that we can already taste them, so when it looks better the chance of selecting the product is bigger.

But above all, the label has the task of expressing the qualities of the products. With its help, customers with all kinds of requirements understand everything they need to make the best choice and remain satisfied.

More information about labels for food products

The taste, the aroma, the texture, even the color - they all compose the feeling when we try a new food. But when we are choosing from the shelf, and there are three different brands of similar products in front of us, we want to know which one best suits our taste and needs. 

A good label gives the first impression of the product, tells about its history, the quality and origin of its ingredients, its nutritional qualities, even the price range, creating a lasting first impression. It certainly helps that the stories that can be told about food are countless. People gather around the table on weekdays and holidays, themed food festivals are held, culinary feats are told.

At the same time, the food industry is extremely strictly regulated, and there are myriad requirements for the qualities of the labels, their durability, safety and the data printed on them.

At Rotoprint, we believe that the label design created by the designer deserves to be printed on beautiful high-quality papers and foils, with the best quality inks, good protection, high durability and all other required properties. The wide range of techniques gives you enormous freedom for creative expression. With Rotoprint, you can achieve a label with perfect representation expression of the qualities of your food product.

Labels for milk and dairy products

Dairy products, especially yogurt, are popular in Bulgarian and international cuisine, and the producers vary from small local dairies to factories with production for the country and abroad. Many people have their favorite varieties and brands that they rarely deviate from. It is no accident that consumers pay attention to origin, production and storage, and quality is closely monitored.

Products such as butter, cream, and cheese are of different consistency, shape, shelf life, and therefore come in many different packages. That is why the labels are often distinguished by spectacular illustrations and remarkable colors. And the good combination of labels with packaging, jars, and containers for dairy products helps to express the freshness of butter, yogurt, ayran, kefir, milkshake.

Labels for meat and meat products

This production is characterized by high safety requirements, as well as specific storage and transportation conditions. Therefore, properties such as cold and moisture resistance, safety of the materials for direct food contact are commonly required for the labels. However, this does not reduce the need for an attractive appearance.

The different types of packaging for meat products allow for very interesting label designs, effects and shapes, as long as the appropriate printing technologies are used. Mincemeat wrappers, for example, often serve as labels as well. Ready-to-cook products and sausages with their specific shapes, dried sliced meats with a peel-off label offer great potential for an eye-catching design that makes the product stand out from the others on the shelfs.

Labels for sauces

The production of sauces boasts an extremely wide range of flavors, from the popular spaghetti sauces to the increasingly desirable amateur hot sauces. Of course, manufacturers are looking for labels with classic properties such as water and heat resistance, durable inks and adhesives.

But they are also looking for non-standard labels with a catchy design that express the spirit of the product. Are there exotic ingredients in the sauce? With which foods does it combine most appetizingly? How hot is it? Labels can tell many stories about sauces, and Rotoprint can offer the technologies and effects to make them, without being limited by the print run needed.

Labels for organic food products

Organic food production has long been more than a passing trend. This type of product is popular among people who focus on a healthy lifestyle, have various allergies to contents of mass-produced foods, or have other considerations. However, it is not always easy to recognize the origin and production method of the products. That's when labels come to the rescue.

On the one hand, labels can provide the necessary information about the certification of products by different certification bodies with the help of their logos and additional data, for example, where the product was produced. On the other hand, the labels are increasingly made from materials that support the organic claims of the product. They can contain different percentages of recycled material, be identical with the packaging material for easier recycling, or even be composed of biodegradable or compostable materials.

More types of labels for food we can print:
  • Labels for milk and milk products
  • Labels for meat and meat products
  • Labels for sauces
  • Labels for candy and chocolate products
  • Canned food labels
  • Bulk food labels
  • Labels for baked goods
  • Labels for fruits and vegetables
  • Baby food labels
  • Labels for compotes
  • Ice cream labels
  • Caviar labels
  • Honey Labels
Technologies and options
  • Labels in different quantities - Rotoprint has a highly optimized printing process that allows us to print labels for single pieces through short and ultra short runs. We also have a technology park with conventional printing machines that allow us to print labels in medium and long runs without limitation of the application or finishing effects.

  • Labels with different finishing effects - Rotoprint can print labels in one or several colors. We can add multiple finishing effects in different combinations and sequences. Printing effects are used for a variety of purposes and can make a significant contribution to the final appearance of your products.

  • Great variety of label printing materials - Rotoprint has a wide variety of label printing materials and works with some of the most established suppliers of specialized materials.

  • High-tech label printing - Rotoprint has a variety of printing technologies, which makes our production extremely flexible. Depending on the design and application, we can offer you the best printing options, so that we can use the selected technology to the best of its capabilities.

Labels for different applications

The labels have a variety of applications and can be used at many stages of product manufacturing. Depending on the requirements, labels should combine several characteristics: the design should be tailored to all the needs of both the product and the customer; the information must comply with legal and regulatory requirements; materials should be selected according to the usage and storage conditions and application.

Labels for bottles, jars and other types of glass containers

One of the most common ways to store food - including at home - is in glass containers. That is why the labels on jars and bottles enjoy a huge variety of designs, placement on the material, combinations with the color of the glass and the food product. Rotoprint can assist you in printing self-adhesive labels designed for glass surfaces, taking into account the specifics of your product and the level of customization you are looking for.

Labels for metal and canned food

And where do you hide your supply of canned goods? Cold and damp basements are often a place for their long storage. It turns out that self-adhesive and wrap-around can labels serve not only on the grocery store shelf, but also in our own little warehouses. Therefore, the good appearance of the labels and the readability of the data on them must be preserved for a long time. For this purpose, sticking the labels on a metal surface has its own specifics such as the composition of the adhesive, the suitability of the paper (or other types of printing media) of the labels, as well as an ink that retains its vivid colors even in a moist and cold environment.

Labels for direct food contact

Labels that adhere directly to food products have been used for a long time. Recently, they have also received a more specific distribution due to environmental trends to reduce the packaging used, leaving only the labels stuck on the surface of the product. The requirements for their qualities are particularly high. Due to the direct food contact, they must be safe for the health, maintain their integrity under various conditions such as moisture and cold, and at the same time to remain clearly visible throughout the product’s shelf life. 

More label applications for your product
  • Labels for bottles, jars and glassware
  • Labels for metal and cans
  • Labels for direct product contact
  • Labels for plastic packaging
  • Labels for transport and logistics
  • Information labels

Labels for your product

Rotoprint offers a wide variety of materials and types of labels for your product. Depending on the requirements, application and audience of your product, the label for it can be made from plain paper with basic look, to a luxury label on high-end material with many effects and a variety of colors. Rotoprint has a lot of experience in working with companies from various industries that have different processes of creating and ordering labels, used for a variety of products with different requirements.

Labels applicable for the food products industry
  • Paper labels
  • Labels from structured and luxury paper
  • Film labels
  • Thermal transfer labels
  • Thermal direct labels
  • In-mold labels
  • White labels


When you contact Rotoprint, you are talking to real people who will do everything possible to make you feel confident in your choice and to provide you with the quality and speed you need. We have experienced specialists and innovative technologies at each stage of the label creation process to provide you with the necessary information.

At the same time, all our processes are seamlessly connected and consistent. Your part is only to provide the specifications and parameters of your label. We will create it according to them and guide you through the approval process online. Then we will produce your labels and deliver them at your door.

Rotoprint offers flexibility and can take orders for labels of each stage of their production. For example, if you are working with a designer, you can contact us to prepare the files and print and finish your labels.

Our services:
  • Consultation
  • Design
  • Prepress
  • Printing
  • Delivery
Why choose us?
Quality control of each step
  • Closed production cycle
  • Quality certifications
  • Extensive quality control systems
Short delivery time
  • Online ordering
  • Flexible, well optimized production process
  • Complete services for all your applications
Experienced team you can count on
  • Personal attitude
  • Industry knowledge
  • Many years of experience
  • Integration and understanding of your company's needs
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  • Office

    1505 Sofia, Bulgaria,
    Vasil Drumev 36

  • Printing House

    2129 Ravno Pole,
    Industrial district
    Тел.: +359 2 973 24 19; +359 2 973 24 48; +359 725 68777
    Факс.: +359 2 973 24 16; +359 725 68768
    Е-mail: sales@rotoprintbg.com;

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