L o w a l c o h o l i c b e v e r a g e s

Printing for low-alcohol and medium-alcoholic beverages

There is an incredible variety of low- and medium-alcoholic beverages in the world, and some of their names would surprise even some of the most informed experts. Along with many well-known and niche types of beer, cider from apples, pears and other fruits are among the most common low- and medium-alcoholic beverages. Amongst them are known names such as sherry, port wine, vermouth, mead, sake, which are less consumed in Bulgaria, but have their wide distribution in different regions of Europe and the world.

All of them require strong labels, which are created with special printing technologies for the specifics of the respective container and its production, delivery, sale, and consumption. That is why printing technologies, and the quality of materials play a big role in labels.

More about printed products for low-alcohol and medium-alcoholic beverages

Low- and medium-alcoholic beverages are very diverse, and their labels are a great way to present, for example, their qualities and origins. Some, like beer, are often tied to traditions and their recipe. There are whole festivals dedicated to beer and the connoisseur culture associated with it. Pre-mixed cocktails, often with low alcohol content, are also common at festivals and events, and are also associated with mixology.

It is difficult to trace the rich list of classic, surprising, and even bizarre combinations.

Labels for low- and medium-alcoholic beverages are so diverse that they are even often subject of collecting. However, their functionality remains a priority. The materials must be sufficiently resistant to light, moisture, and scratches to withstand the entire chain of production, storage, distribution and to reach the customer intact. At the same time, the beautiful appearance and clearly readable data about the drink are important for the customers, because they must know what they consume and to make an informed choice with the help of labels (though not solely).

Beer labels

Countless stories are told and retold about the production and history of beer. It has thousands of varieties (not to mention non-alcoholic!) And some of the consumers have their own preferences for dark or light beers, types of malt, even the fermentation methods that determine whether the resulting beer will be ale, lager or other. 

As beers are mostly sold in glass, plastic bottles or metal cans and kegs, their labels are tailored to the shape and needs of the respective surfaces. And the very purpose of the labels in some cases is different from the surface. Labels on glass, plastic and metal surfaces can have both a representative and informative purpose for the customers. Some of them serve to present data related to the origin and transportation of products. 

Along with these features, beer labels often go through changing conditions with different levels of humidity and temperature fluctuations. And the question of the environmental friendliness of labels and the possibilities for their recycling, which has arisen more and more often in recent years, is not to be overlooked.

Craft beer labels

Craft is, as they jokingly say, "different kind of beer". The revival of craft beer was a great success and over time a special interest in its production was formed. The knowledge of craft beer is reminiscent of the well-known sommelier and is associated with the art of combining different ingredients and manufacturing methods in non-industrial conditions. For those who consume craft beer, the production process is crucial. The customers often expect clear information about the recipe behind the drink, what makes it unique, what consumption or season it is suitable for. And labels can communicate all of this.

Craftsmen often choose to tell an attractive story of the taste they have created through their recipe, technology, and specially selected products. This is achieved with the help of the label - through colors, symbols and well-chosen effects to show the spirit of the beer, its creator’s vision. It must also fulfill all the requirements for correct communication. The media and the shape of the label complete the special feeling of the drink, which is distinguished by its uniqueness and limitation.

Cider labels

As their refreshing perception, ciders are close to beer, although they are in fact non-sparkling or carbonated apple wine. The nuances of taste are achieved using different types of apples. They are typical summer drinks, which are often associated with various subtleties in their production technology, regionality, varieties of fruit used and traditions in their making. 

The cider labels are in accordance with the most used container for distribution of the drink - the glass bottle in different colors, with which can be combined with different label materials. Sometimes the design expresses the feeling of lightness, light and freedom associated with the summer season. Impressive effects that can complement the label and the overall look of the product with elements with gloss or matte finish, or metallic colors. This way the label production technology can enhance the effect.

Labels for Organic drinks with low and medium alcohol content

The topic of composition, origin of products and method of production is manifested in full force in organic beverages with low and medium alcohol content. Customers of this type of drink often seek not only the purity of the ingredients, but also show interest in the possibilities of recycling the packaging and label. Another important factor is the environmental friendliness of production processes, their carbon footprint, the impact on local ecosystems.

Organic beverage labels can contain a wealth of information on all these factors that are important to customers. The possibilities for printing labels for organic drinks are diverse: artistic design, memorable colors, logos indicating the organic origin of the ingredients, as well as an interesting shape of the label and modern printing materials

More label types for low and medium alcoholic beverages we can print:
  • Labels for beer
  • Labels for craft beer
  • Labels for cider
  • Labels for vermouth
  • Labels for meadow
  • Labels for premixed beverages
Technologies and options
  • Labels in different quantities - Rotoprint has a highly optimized printing process that allows us to print labels for single pieces through short and ultra short runs. We also have a technology park with conventional printing machines that allow us to print labels in medium and long runs without limitation of the application or finishing effects.

  • Labels with different finishing effects - Rotoprint can print labels in one or several colors. We can add multiple finishing effects in different combinations and sequences. Printing effects are used for a variety of purposes and can make a significant contribution to the final appearance of your products.

  • Great variety of label printing materials - Rotoprint has a wide variety of label printing materials and works with some of the most established suppliers of specialized materials.

  • High-tech label printing - Rotoprint has a variety of printing technologies, which makes our production extremely flexible. Depending on the design and application, we can offer you the best printing options, so that we can use the selected technology to the best of its capabilities.

Labels for various applications

Labels have a variety of applications and can be used at many stages of product production. Depending on the requirements, the labels must combine several characteristics: the design must be consistent with all the needs of both the product and the customer; the information must be in compliance with the legal and regulatory requirements; the materials must be selected according to the storage conditions and the application.

Labels for metal, kegs, and cans

Packing low-alcohol beverages in metal cans is a familiar sight, but they are usually not associated with self-adhesive labels. Cans (and sometimes kegs) are often a delight for the eye with a great appearance and design. When it comes to metal packaging, self-adhesive labels can have both representative and informative functions.

Therefore, strength is a very high priority. In the production of low- and medium-alcoholic beverages, metal labels must retain their integrity in transfer, storage under unfavorable conditions such as variable humidity and temperature, and even impact resistance. Let's not forget the ink! Because after all the expected external influences on the way to the customer, the text must be readable, and the adhesion must be exceptionally good.

Labels for bottles and glass containers

Glass bottles are a classic package for cider, beer, and other low-alcohol beverages. Glass is a beautiful material and easily gives a feeling of quality, and in some cases - even elegance. 

The extremely smooth surface of the glass requires a suitable adhesive according to the required bond strength. The glue is not always applied on the entire back surface of the label. There are options for using smaller amounts of adhesive if it does not adversely affect the quality. Glass is not a flexible material and allows using a range of interesting media (papers and foils). Effects that would be more difficult on other materials are also possible.

Labels for plastic

Some of the most popular containers for distributing low-alcohol beverages such as beer and cider are made of plastic. It also has the option of using glue not under the whole back surface of the label, but only under part of it. The materials suitable for adhering on plastic surfaces are very interesting and allow for interesting combinations of textures and transparency levels. Using different colors and shapes you can communicate exactly the brand message. We at Rotoprint will show you various examples of possible combinations for your labels.

More label applications for your product
  • Labels for metal, kegs, and cans
  • Labels for bottles and glass containers
  • Plastic labels
  • Labels for transport and logistics
  • Information labels
  • Logistic labels

Labels for your products

In Rotoprint you can find a wide variety of materials and types of labels that we can produce for your product. Depending on the requirements, application and audience of your product, its label may be printed on plain paper, or on luxury material with many effects and a variety of colors. Rotoprint has a lot of experience in working with companies from different industries that have various processes of creating and ordering labels, as well as many products with individual requirements.
Labels applicable to the industry low and medium alcoholic beverages
  • Paper labels
  • Labels made of structured and luxury paper
  • Foil labels
  • Metallized foil labels


When you contact Rotoprint, you are talking to real people who will do everything possible to make you feel confident in your choice and to provide you with the quality and speed you need. We have experienced specialists and innovative technologies at each stage of the label creation process to provide you with the necessary information.

At the same time, all our processes are seamlessly connected and consistent. Our part is only to provide the specifications and parameters of your label. We will create it according to them and guide you through the approval process online. Then we will produce your labels and deliver them at your door.

Rotoprint offers flexibility and can take orders for labels of each stage of their production. For example, if you are working with a designer, you can contact us to prepare the files and print and finish your labels.

Our services:
  • Consultation
  • Design
  • Prepress
  • Printing
  • Delivery
Why choose us?
Quality control of each step
  • Closed production cycle
  • Quality certifications
  • Extensive quality control systems
Short delivery time
  • Online ordering
  • Flexible, well optimized production process
  • Complete services for all your applications
Experienced team you can count on
  • Personal attitude
  • Industry knowledge
  • Many years of experience
  • Integration and understanding of your company's needs
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  • Office

    1505 Sofia, Bulgaria,
    Vasil Drumev 36

  • Printing House

    2129 Ravno Pole,
    Industrial district
    Тел.: +359 2 973 24 19; +359 2 973 24 48; +359 725 68777
    Факс.: +359 2 973 24 16; +359 725 68768
    Е-mail: sales@rotoprintbg.com;

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