The label is one of the most important elements for the appearance of each product. It is one of the crucial factors for the customer’s buying decision. The well designed and executed label can attract attention, set your product apart for the competition and win over customers.

Label printing is a complicated process that involves many stages and procedures to reach the anticipated result. On the one hand, the labels should correspond as much as possible to the idea of the designer who created them. On the other hand, the labels must meet the requirements for use and storage of the product, such as special conditions, temperature variations, requirements for adhesive strength and many other technological factors. The successful label must combine all these requirements and offer the customer a sense of product integrity.

Rotoprint has extensive experience working with companies from different industries that have different processes for creating and ordering labels, as well as a variety of products with various requirements. The print provider relies on modern production solutions and offers different technologies for printing, finishing, and special effects for your labels. Rotoprint works with the most established suppliers of papers, foils and inks so we can produce labels with different specifications.

We are proud to see your products with labels we have printed on the shelfs of Bulgarian and international chains and shops.

The labels have various applications and can be used on many production stages. Based on their purpose they need to combine several characteristics:

• Their design must be tailored according to the application, requirements and user profiles, so as to achieve maximum immediate and long-term effect of product positioning

• The information must comply with the regulatory and legal requirements for the respective application

• The materials must be selected according to the specific application, especially if it involves exposure to severe conditions of the labels

Applications can be diverse, and a product may need several labels in the process of creating, selling, and reaching the customer. Label applications can be divided according to:

• The material of the base on which to stick - the material on which the label is stuck may require the use of special adhesives or other label characteristics to ensure strong and lasting adhesion

• The labels’ function – this is the main application for which this product is chosen. Whether you want to communicate consumer information or label your luxury products, Rotoprint offers you a wide range of solutions.

• The environment in which the product will be stored and used - the environment may be unfavorable for some types of labels and in these cases it is important to choose the right materials and manufacturing technology.

The labels have diverse applications in different industries from communication of technical information to labeling some of the high-end products on the market. Each industry combines few parameters which creates the final appearance of the labels:

• Trends in design and products’ appearance

• Design vision and product placement

• Supply chain, storage, and sales

• Regulations for materials, glues, and customer information

• Objective requirements for storage and usage of the product, sometimes in an environment that is unfavorable

In all cases, the label must comply with several characteristics and requirements, while maintaining its main goal, which is set by the creators of the product and the designers who created the project.

Rotoprint specializes in the production of labels of varying complexity and characteristics for all the different needs of your company. Whether you produce for the mass market or products with very specific applications, we have the experience and expertise to meet your needs.

No matter what labels you want to print, they must be in line with the technology of the print provider, which always imposes restrictions on the design that you can see on the screen. 

That is why Rotoprint has one of the largest and most diverse printing systems fleets, configured in different technological sequences, so that we can offer almost unlimited possibilities. Different technologies allow us to be effective in printing all kinds of labels, but also to be able to offer support for the most unusual effects and materials.