T e x t i l e i n d u s t r y

Printing for textile products

Self-adhesive labels in the textile, footwear and leather industry tell a lot about the history of the products: who is the manufacturer of the blouse, what is the country of origin of the winter jacket, is the towel made of recycled wool, what is the percentage of cotton in bed linen, what is the size of the shoes, as well as what materials the products are made of.

Typically, adhesive labels for clothing and other products of the textile and footwear industry have an informative purpose and contain several signs in relation to existing requirements. What distinguishes them from many other industries is that self-adhesive labels must be removed from the product before its first use. 

At Rotoprint you will find experienced specialists with whom you can consult how to produce labels for the textile and footwear industry, as well as a wide range of printing technologies for your high-quality labels - in short or long runs.

More information about labels and packaging for the textile industry

In Bulgaria, the textile industry has a long tradition, dating back to the first half of the 19th century. Even today, among other factors, the strategic position of the country allows it to be an active producer and exporter of textiles.

The textile and footwear industries have a wide range of products, impressive variety of techniques, textiles and other materials used for their production. It is a dynamic industry with modern production, and it is often one of the first to react to changes in demand.

The market of the textile industry is influenced by seasonality, economics and several other factors. Sometimes it is necessary to produce new products, for example due to increased demand for personal protective equipment or home textiles, which requires changes in the labels used.

This industry is also one of the most active in the field of ecological production - some companies use recyclable materials or those from sustainable sources in their products. In some cases, we can talk about companies that strive for lower energy consumption or other environmentally friendly approaches.

Clothing labels

Whether it is about the production of women's or men's clothing, formal, casual or home clothes, winter or summer clothing - textiles need self-adhesive labels to provide the customer with accurate information in a fast and understandable way. Different types of labels, for example informational, for height and others, may be needed at different stages of production, deliveries in the country and abroad, distribution in the store network.

Where a product is made, what its exact size is, what materials are used and the characteristics of the item itself and how to maintain it - these are just some of the data that the customer must know before making a buying decision. It is important that the self-adhesive labels come off easily, especially when adhered directly to the fabric - to keep the experience pleasant and satisfying for the customer after the purchase.

Labels for home textiles

Home care and comfort are in close relation to selecting textiles of appropriate quality and design that meet the desires and requirements of every member of the household. For different customers, the materials, the origin, the method of production and, of course, the appearance of the home textile products are very important.

Home textiles come in a variety of shapes and sizes: from curtains and tablecloths through towels in different sizes to beautiful variations of bed linen – some of the basic items needed in every home. Their packaging can be both simple and wonderfully creative, so that they can serve as a gift or just be pleasing to the eye. Therefore, self-adhesive labels for bed linen and other home textiles are designed for surfaces such as cardboard and foil, but also for direct use on the fabric, depending on the method of packaging the manufacturer chooses.

Labels for shoes and bags

The production of shoes and bags has old traditions in Bulgaria and in the country, there is a modern production of such items and a significant number of manufacturers. The parameters of self-adhesive labels that are suitable for shoes and bags are highly dependent on the part of the shoe or bag on which they will be glued. Depending on whether the location shoe is on the side of the sole or on its bottom, on the insole or elsewhere on the inside of the shoe. The same applies to the bags – the label may be on the inside or on the outside. In the different cases different parameters of the glue and paper are required.

The products can be made of artificial or natural leather (or the common combination of both) and textiles. The soles of the shoes are also made from different materials according to their purpose. Because of that the self-adhesive label’s materials and technologies must be compatible with the material. It is of particular importance that the adhesive conforms to the material for which the label is intended - so that no traces will remain during peeling. The media of the label - paper, film or other - must consider storage requirements as to keep the necessary information long enough.

Labels for organic textile products

Organic textile products are defined as such due to different characteristics of the product – production processes, used materials, distribution chain. Some manufacturers achieve a very high level of product sustainability using environmentally friendly materials, organizing the production of textile products to minimize environmental footprint and support local communities.

To meet the requirements of the manufacturer and customers, there are labels made using modern technologies, which may include those recycled and recyclable materials, the ability to compost and different other features. Regardless of the degree of environmental friendliness achieved in the product, it is important that the information on the label states it. This way the customer can make the right choice when buying.

More labels for products from the Textile Industry that we can print:
  • Labels for casual clothes
  • Labels for business clothes
  • Labels for winter clothing
  • Labels for children's clothes
  • Labels for bed linen
  • Labels for towels and towels
  • Labels for home accessories
  • Fabric labels
  • Shoe labels
  • Bag labels
  • Belt labels
  • Labels for textile masks
  • Advertising textile labels
  • Labels for interior textiles
Technologies and options
  • Labels in different quantities - Rotoprint has a highly optimized printing process that allows us to print labels for single pieces through short and ultra short runs. We also have a technology park with conventional printing machines that allow us to print labels in medium and long runs without limitation of the application or finishing effects.

  • Labels with different finishing effects - Rotoprint can print labels in one or several colors. We can add multiple finishing effects in different combinations and sequences. Printing effects are used for a variety of purposes and can make a significant contribution to the final appearance of your products.

  • Great variety of label printing materials - Rotoprint has a wide variety of label printing materials and works with some of the most established suppliers of specialized materials.

  • High-tech label printing - Rotoprint has a variety of printing technologies, which makes our production extremely flexible. Depending on the design and application, we can offer you the best printing options, so that we can use the selected technology to the best of its capabilities.

Labels for different applications

Labels have a variety of applications and can be used at many production stages. Depending on the need, the labels must combine several characteristics: the design must meet all the requirements of both the product and the customer; the information must follow the legal and regulatory requirements; the materials should be selected according to the conditions and the application.

Labels for paper surfaces

Labels for cardboard packaging suitable for gifts, for eco-friendly boxes or kits. This type of packaging can be reused and recycled; it’s suitable for deliveries of online orders. These are just some of the applications of self-adhesive labels with customer information on paper surfaces.

Labels for paper and cardboard packaging take into account the conditions to which the packaging will be exposed during production and distribution. Different adhesives can be used for them, and the labels themselves can convey information through texts, symbols or markings according to the wishes of the customer.

Labels for film surface

Foil packaging is widespread in the textile industry, offering both barrier protection for the textile product and the possibility of transparency so that customers can see the appearance of the product without unpacking it. 

A common type is height and size tags, which allow the necessary data to be visible without unpacking the product, unless the customer is interested in a specific size of the items. Not uncommon are cardboard boxes fitted with a transparent foil window through which the product can be seen and on which the manufacturer may choose to place a self-adhesive label, for example with information about an imported product in the local language.

Labels for direct sticking to the product

Many garments and other product types from the textile and footwear industry need a label adhered directly to the fabric. And while there are some particularly delicate fabrics that can be damaged by the label, the vast majority can handle it. For the customer it is mandatory that it can be peeled off easily and without visible traces of glue.

The same applies to cases where the label is placed directly on the sole or on the inside of the shoe. The materials of the soles also differ - for example PVC, thermoplastic polyurethane, thermoplastic rubber and others. Therefore, it is important to choose the right adhesive and printing media that will provide the necessary information during selection and purchase, but will peel of completely before use.

More label applications for your product
  • Labels for paper
  • Labels for film
  • Labels for textiles
  • Labels for cotton
  • Labels for synthetic textiles
  • Labels for woolen fabrics
  • Labels to shoe soles

Labels for your product

In Rotoprint you can find a wide variety of materials and types of labels we can produce for your product. Depending on the requirements, application and audience, the label for it can be printed on plain paper with standard parameters, as well on luxury material with many effects and a variety of colors. Along with them, we can print with different technologies on sachet foil and tube laminate for many popular applications. Rotoprint has great experience in working with companies from different industries that have different processes of creating and ordering labels, as well as a variety of products with different requirements.

See labels suitable for the textile industry
  • Paper labels
  • Film labels
  • Metalized film labels
  • Thermal transfer labels


When you contact Rotoprint, you are talking to real people who will do everything possible to make you feel confident in your choice and to provide you with the quality and speed you need. We have experienced specialists and innovative technologies at each stage of the label creation process to provide you with the necessary information.

At the same time, all our processes are seamlessly connected and consistent. Your part is only to provide the specifications and parameters of your label. We will create it according to them and guide you through the approval process online. Then we will produce your labels and deliver them at your door.

Rotoprint offers flexibility and can take orders for labels of each stage of their production. For example, if you are working with a designer, you can contact us to prepare the files and print and finish your labels.

Our services:
  • Consultation
  • Design
  • Prepress
  • Printing
  • Delivery
Why choose us?
Quality control of each step
  • Closed production cycle
  • Quality certifications
  • Extensive quality control systems
Short delivery time
  • Online ordering
  • Flexible, well optimized production process
  • Complete services for all your applications
Experienced team you can count on
  • Personal attitude
  • Industry knowledge
  • Many years of experience
  • Integration and understanding of your company's needs
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  • Office

    1505 Sofia, Bulgaria,
    Vasil Drumev 36

  • Printing House

    2129 Ravno Pole,
    Industrial district
    Тел.: +359 2 973 24 19; +359 2 973 24 48; +359 725 68777
    Факс.: +359 2 973 24 16; +359 725 68768
    Е-mail: sales@rotoprintbg.com;

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