Offset printing is a widely used technology because of its high print quality and relatively cheap make-ready process, which makes it suitable for short and long runs of printed materials. The technology uses a combination of offset plates made of coated aluminum and an offset rubber canvas that transfers the image onto the material. The technology allows printing with a very high level of detail and accurate design representation, but it’s not possible to transfer large amounts of ink, which may be required, for example, when printing base layer or transparent or metalized media.

Flexographic printing offers the best balance between the make-ready cost, the ability to print on a variety of materials and the durability of the clichés.

This technology uses a flexible polymer printing plate that transfers the ink directly onto the printed material. Because of the way the print dot is formed, flexographic printing allows for a larger amount of ink to be transferred, but at the same time it maintains control over the shape of each individual element. This makes it suitable for printing on all kinds of materials, as well as for designs that require a solid background.

Digital printing has been known and widespread for a long time, but only in recent years has it been widely used in the industrial printing of labels and packaging. Digital printing is extremely suitable for printing ultra-short runs and allows possibilities such as numbering and personalization during printing. 

Despite its advantages, digital technologies are different - there are various printing technologies, different types of inks, different methods for fixing them on the media and other specifics. This makes some digital technologies suitable for some applications and not so much for others. Rotoprint has different solutions for your requirements so we can offer you the best solution according to the specifics of your product.